Click Through Rate (CTR)

The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page.

Overall click-through rates have declined substantially since the early days of electronic commerce on the Web.


Investment dictionary. . 2012.

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  • Click-Through-Rate — Die Click Through Rate (CTR) ist eine Kennzahl im Bereich Internet Marketing, welche die Anzahl der Klicks auf Werbebanner oder Sponsorenlinks im Verhältnis zu den gesamten Impressionen darstellt. Wird eine Werbung hundertmal angezeigt und dabei… …   Deutsch Wikipedia

  • Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

  • click-through rate — UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR) ► E COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the… …   Financial and business terms

  • Click-through-Rate —   [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server …   Universal-Lexikon

  • View-through rate — (VTR)  показатель субъективной привлекательности рекламного средства, состоящего из рекламного носителя и рекламного сообщения, оценивается как процентное соотношение числа просмотров к числу пок …   Википедия

  • CTR — may stand for: * Civic Type R, an automoblie manufactured by Honda * Competitive trail riding, an equestrian sport * Certified Tumor Registrar, a professional credential for cancer registrars that is granted by the National Cancer Registrars… …   Wikipedia

  • CTR — Click Through Rate (Business) ** Cooperative Threat Reduction (Governmental » Environmental) ** Crash Team Racing (Community » Sports) * Choose The Right (Business » Accounting) * Click Through Ratio (Business) * Current Transfer Ratio (Academic… …   Abbreviations dictionary

  • CTR — CTR  английская аббревиатура CTR (религия) (англ. Choose the Right  «выбирай истину»)  аббревиатура слогана Церкви Иисуса Христа. CTR (интернет) (англ. click through rate)  показатель кликабельности. Определяется как …   Википедия

  • CTR — steht für: Click Through Rate Compliant Transaction Recording control area/zone in der Luftfahrt, siehe Kontrollzone Carinthian Tech Research Current Transfer Ratio, siehe Gleichstrom Übertragungsverhältnis Honda Civic Type R Counter Mode, ein… …   Deutsch Wikipedia

  • CTR — (click through rate) percentage of user clicks on an advertisement that appears on a particular website (concept used in online advertising) …   English contemporary dictionary

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